Remove Advertising Remove Tool Remove Web 2.0
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. We all wanted intros.

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Most Startups Should be Deer Hunters

Both Sides of the Table

They take special tools. If you want to hunt elephants optimize your tools for just that. This is especially problematic in the Web 2.0 / Freemium world where too many company build their business models around trying to build massive scale of free customers and then convert a small share to low monthly payments.

Startup 389
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

What I want to answer with this post (long though it may be) is: Why did Web 2.0 billion in annual subscription revenues not including advertising or eCommerce). Smart people understood that people still wanted to accomplish on the world wide web all of things that we did in the pre-Internet world. And importantly Web 2.0

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Interview with Edward Park, Insteegram

socalTECH

Edward Park: Our company, Rnddr Labs, is trying to create frictionless merch tools and products. The biggest thing for me, was turning version 2.0 into an empowerment tool. Edward Park: One problem with Internet 2.0 has been a reliance on advertising revenue. was community and content, we think Web 3.0

Startup 174
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Interview with David Sacks, Geni and Yammer

socalTECH

Advertising might be number three. Ultimately, I think we've got a pretty deep relationship with our users, and ultimately we want to get our users to pay for things as opposed to just making money from CPM advertising. Most social networking sites have a problem with having lots of pageviews, but advertising that isn't very valuable.

Yammer 133
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Interview with Sunil Rajaraman, Scripped

socalTECH

Scripped (www.scripped.com) is applying the world of Web 2.0 to the business of script writing, and is looking to combine a free online tool for writing scripts with matching those scripts with content producers. There are also others who are doing advertisements with short video. Sunil Rajaraman: That's a good question.

Content 138
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Interview with Ross Levinsohn, Velocity Interactive Group

socalTECH

This morning, Woodland Hills-based FatTail (www.fattail.com) announced a venture round from Velocity Interactive Group for its software for managing online advertising. FatTail is solving the problem of buying and selling advertising, one I've seen as a challenge as long as I've been in the media business, which is twenty two years.