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Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. To be clear Los Angeles Tech is a jump off point. This is mostly from bloggers, but also from pages being included by members.

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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Recent Insights & Opinions: Web traffic, trouble in Venture Capital, and more

socalTECH

Visitors to our web site are most likely familiar with our Insights and Opinions section, where we share advice, opinions, insights, and more from our readers. The latest contributions: Docstoc's Jason Nazar gives a primer on The 7 Ways to Get Traffic On The Web. Mixergy's Andrew Warner --who organizes the Lunch 2.0

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Rubicon Updates Publisher Tool

socalTECH

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145
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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Bolsters Certified Inventory Effort

socalTECH

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Financial details of the relationship were not disclosed. READ MORE>>.

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Rubicon Project Names Three Execs

socalTECH

Los Angeles-based online advertising firm Rubicon Project announced this morning that it has hired three new executives. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.