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GameFly Sells Cloud Streaming Tech, Team To Electronic Arts

socalTECH

Los Angeles-based game streaming provider GameFly and Electronic Arts said Tuesday that Electronic Arts has acquired GameFly's cloud-streaming technology, but that GameFly will continue to operate its games-by-mail subscription service. Financial details of the acquisition were not announced.

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Loop Media Unveils Streaming Media Service, Backed By $10M In Funding

socalTECH

A new, Burbank-based startup, Loop Media , said on Thursday afternoon that it has launched a new "short-form" streaming media service, which it says will feature music videos, film trailers, game trailers and TV clips. That funding came from angel investor Dianne Berry plus other private investors from California, Tennessee and Florida.

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MarketCast Group Names John Batter As New CEO

socalTECH

Los Angeles-based MarketCast Group , which provides market research and consumer analytics services to the media, entertainment, sports, and lifestyle industries, has named a new CEO, and shifted its current CEO to Chairman. READ MORE>>.

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Payoff.com Adds Resnick To Board

socalTECH

Payoff.com , the online service which is using gamification to help consumers pay off credit cards and save for goals, said Monday that Pandemic Studios co-founder Josh Resnick has joined the company's board of directors. The Los Angeles company, which is run by Scott Saunders, said that Resnick is one of the company's seed investors.

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LA-based Maslo pivots to professional services, launching an AI product for executive coaching

TechCrunch LA

When the Los Angeles-based startup Maslo launched its first product in early 2018 , the company was focused on a direct-to-consumer tool designed to encourage mindfulness and self-awareness through a machine learning enabled avatar that would respond to individual’s inputs.

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Fans.lu Ties With Game Development Organization

socalTECH

Los Angeles-based Fans.lu , a developer of an e-commerce storefront to help game companies sell merchandise such as shirts, hats, posters, and more directly to their gamer fans, said over the weekend that it has partnered with the International Game Developers Association (IGDA).

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. But what started in the gaming world quickly spun out as the company slashed prices to $500 per month for its services. ”

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