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Why The Haters are Wrong About Growth Hacking

Both Sides of the Table

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I tell people that they need to blog about their industry to drive customers and not blog to their egos to drive their peer group to their blogs.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). Market to Your Target Audience – I’ve seen a lot of startups who like to write blog posts on life as an entrepreneur. You’re reading their press releases or blog posts.

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. My articles never appeared on Digg so I didn’t focus on it at all. Underbelly.

Marketing 379
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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

This article originally appeared on TechCrunch. There has been all sorts of discussions about marketing on blogs lately. Only after you’ve done all this can you consider whether or not it makes sense to pay for any marketing such as SEM, PR, trade show expenditure, etc. I will stand 100% behind my assertions in this post.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! In particular, Brad was impressed that, “Trada…educated people on how SEM works…and they were incredibly inclusive. Brad Feld, Managing Director, Foundry Group.

Marketing 233
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The Case for In-Stream Advertising

Both Sides of the Table

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. What does it mean when Michael Arrington sends out a link driving you to his latest article on TechCrunch? When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong?

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5 Reasons Growth Hacking is THE Most Important Function of a Startup

Tech Zulu Event

Guest article by Richie Hecker, Founder of Bootstrapper Media. He and his team didn’t stop there… they dug into SEM and affiliates among other practices in their toolkits. Yet, winter is always coming for a startup and thus a new breed has arisen from the ashes and honed a new set of skills, the Growth Hacker. About Richie Hecker.

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