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Improving Sales: The Excuse Departement is Closed

Both Sides of the Table

This article originally appeared on TechCrunch. Specifically what is often not in the DNA of founders are sales skills. The result is a lack of knowledge of the process and of sales people themselves. I had never had any sales training so everything we did for the first couple of years was instinctual. Here are mine.

Sales 316
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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Instead of asking themselves “How and when will this generate sales?”

Marketing 141
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5 Keys To Business Culture That Are Counter-Intuitive

Startup Professionals Musings

In the popular press, it’s easy to find articles that will convince you that companies with a good culture, such as Google, do it by lavishing perks and benefits , including some combination of free meals, trips and parties, financial bonuses, gyms, and a dog-friendly environment. It’s easier to go from bad to good, than from good to great.

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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Instead of asking themselves “How and when will this generate sales?”

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6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s classic book “ Do It! Instead of asking themselves “How and when will this generate sales?”

Tips 75
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I like the guidance from marketing coach David Newman’s recent book “ Do It! Instead of asking themselves “How and when will this generate sales?” Marty Zwilling.

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6 Key Marketing Do’s and Don’ts For Your Startup

Startup Professionals Musings

In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. I found some help from marketing coach David Newman’s new book “ Do It! Instead of asking themselves “How and when will this generate sales?” Marty Zwilling.

Startup 103