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6 Marketing Specifics That Apply To Every New Venture

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Marketing 141
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From Call Center Agent To C-Suite Executive: How This Amazing Woman Did It

InfoChachkie

A version of this article previously appeared on Forbes. August Scott began her Zappos career in their customer support call center. Her positive attitude and willingness to take chances rapidly propelled her to the coveted and influential position of Coach. I started in the call center, in the customer loyalty department.

Coach 182
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6 Keys To Marketing That Many Entrepreneurs Overlook

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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6 Pragmatic Marketing Tips To Ramp-Up Your Business

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

Tips 75
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6 Marketing 101 Tips For Technology Entrepreneurs

Startup Professionals Musings

You can have the best technology, but if customers don’t know you exist, or they don’t know how your technology solves a real problem for them, your startup will fail. In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons.

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Interview: Seth Epstein of SocialStay

InfoChachkie

Value Prop Twitter Style : SocialStay is: "An easy to set up & manage mobile platform designed for the hospitality industry. free weekly Infochachkie articles! Without their buy in, we don’t get the opportunity to interact with end customers. It drives revenue & engages guests." Question is, ‘How is it used?’

Startup 233
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Why Early-Stage VCs Should Be Careful About Intros from Bankers

Both Sides of the Table

I think my mentality to banker pitches was best summed up in this article about Y Combinator in which Paul Graham apparently made the following quotes. The other quote from the article is this: “The other thing they say is that they can’t tell on Demo Day which are the good start-ups. We are judging how well you are coached on stage.

Startup 361