small-business-marketing-get-customers-versus-get-leads 
Tech Zulu Event
NOVEMBER 18, 2011
Getting “Leads” does not mean money in the bank. Having paying “Customers” is what makes the cash register roar. This article will cover two things; First, the top mistakes small business owners make that end with inquiries leading you to the exit door before making a sale. Second, how to get leads.
Startup Professionals Musings
FEBRUARY 19, 2021
Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations, and disappear. Even consultants don’t like their job, since they don’t often get to see results, and too much of their time is spent looking for the next gig. Then lead by example.
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Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It super charges a business that is closer to product delivery.
Both Sides of the Table
MARCH 19, 2013
This article initially appeared on TechCrunch. “We want low-touch or zero-touch businesses” was the mantra. And of course the most successful technology companies: Google, Facebook, Salesforce.com [duh], Oracle, Microsoft all have loads of sales people. How do you get referenceable customers?
Both Sides of the Table
FEBRUARY 5, 2011
This article originally appeared on TechCrunch. Most technology startups seem to be funded by product people or business people. Nor do they exist in the investors of early-stage companies. I’ve started writing up some of those sales & marketing lessons and I plan to continue to build that section out over time.
Startup Professionals Musings
MAY 23, 2014
Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations, and disappear. Even consultants don’t like their job, since they don’t often get to see results, and too much of their time is spent looking for the next gig. Then lead by example.
SoCal CTO
DECEMBER 1, 2010
aka: An Open Letter to the Next Big Social Network) - 500 Hats , November 1, 2010 I've held off writing this post for a long time, because I couldn't quite get my head around all the issues. Ask a question and get an answer - that is, after all, what all Q&A sites offer. Who better to answer than the company's engineering lead.
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