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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I actually like finding entrepreneurs who are more circumspect, less braggadocios and generally more planned about their actions. That’s fine if entrepreneurs are your target market.

Marketing 380
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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Underbelly.

Marketing 379
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I have a very detailed article that covers stuff I won’t cover in detail in this post. Blogging is an important way to build an audience and also drive SEO traffic. But if you like this topic please consider reading the Mashable article. I was an entrepreneur. What should you blog about? I put much time into it.

Blogging 286
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Write Your Own Playbook.

Marketing 233
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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. ” Here’s what I mean … Let’s start with what it takes for a journalist to want to write a story. Do I have an “angle” from which to write the story (first company to do X, company does biggest X, consumer behavior is doing X)? I am a VC.

Marketing 389
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Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

This is the second article in a series on what it takes to be a great angel investor (and why this should matter to entrepreneurs). I like to invest where I have a personally strong connection with the entrepreneur and/or a strong intuition on the market from prior experience.

Invest 288
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Innovation and Geography

SoCal CTO

skip to main | skip to sidebar SoCal CTO Tuesday, February 20, 2007 Innovation and Geography I ran across a post in Read/Write Web - Does Location Matter in Web Innovation? that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Early Stage Marketing and Branding – Farida Fotouh.

CTO Coach 150