Both Sides of the Table

JANUARY 12, 2014

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

JUNE 27, 2011

The following are some lessons I learned about early-stage startup marketing. Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). I call this “marketing futures.&# You need some guidelines to make decisions.

Marketing 380

Marketing Startup Press Technical Advisors 380

InfoChachkie

JULY 23, 2012

This article originally appeared on Forbes HERE. Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. It’s about looking out for and catching the next major marketing wave before others have grokked it. We were here first.”

Technical Review 384

Technical Review SEM SEO Marketing 384

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. What does it mean when Michael Arrington sends out a link driving you to his latest article on TechCrunch? Let innovation happen and the market decide - I don’t how all of this will end up.

Advertising 277

Advertising Technical Review GRP Partners Google 277

InfoChachkie

OCTOBER 13, 2009

free weekly Infochachkie articles! Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The ad includes two coupons, under the heading “Mail One Coupon Today – Give the other to a Friend”, an example of old-school viral marketing. Through Rain, Sleet, Or Snow.

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Tech Zulu Event

APRIL 24, 2013

Guest article by Richie Hecker, Founder of Bootstrapper Media. For about 50 years, (…cough M) Ad Men, or marketing and sales individuals, have been the kings of organizational hierarchy … and then came the Internet of things and engineers took over the throne.

Hulu 111

Hulu Startup Social Media Organization 111