Article Metrics Sales Writing 
Both Sides of the Table
NOVEMBER 2, 2010
This is part of a series on sales & marketing. The original post of this article on appeared on GigaOm in a more concise version here. I previously covered how early phase sales teams should be “evangelical&# and consultative in nature. More experienced sales leaders seldom compete on price.
Both Sides of the Table
JUNE 5, 2011
This article originally appeared on TechCrunch. I acknowledged this in the article. 2: As expected at least one person accused me of writing this post because I want to see lower valuations. I said both in the article but felt compelled to provide a statement up front for the skimmers. That’s stupid.
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Startup Professionals Musings
APRIL 9, 2012
You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.
Both Sides of the Table
DECEMBER 27, 2011
I find it amusing when a journalist writes an article about a prominent startup (either privately held or preparing for an IPO) and decries that, “They’re not even profitable!” The most obvious way to explain this is with sales people. “COGS” represents the amount that each sale costs you.
InfoChachkie
JANUARY 16, 2018
A version of this article previously appeared Forbes. The problem is that stakeholders, like marketing and sales, don’t know what the latest version of the roadmap is. Greathouse: Having run these groups, I know all about the inherent friction between sales and marketing with regard to lead quality, volume, etc.,
Startup Professionals Musings
FEBRUARY 3, 2011
You may have already found several articles, web pages, or books about writing the perfect executive summary. They all offer a list of requirements that might take 50 pages to address, but of course they ask you to write concisely. That’s your metric to see if you have their attention. Executive team. Marty Zwilling.
Both Sides of the Table
JULY 16, 2013
The minute you try to monetize now they have metrics with which to beat you up and say you’re business has limitations.” Should I write off my $2.5 ” Case in point: Facebook, Twitter, Tumblr, SnapChat. This is certainly one Path you can take if you have the right background. As an investor that’s a no brainer.
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