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skip to main | skip to sidebar SoCal CTO Monday, March 12, 2007 MyShape Article - Analyst Misses the Point The NY Times did a piece today on MyShape, a start-up in Pasadena - Log in Your Measurements, and the Clothes May Fit. Los Angeles SocialMedia Starters What is Visible Networking?
This article originally appeared on TechCrunch (this version is slightly different). Most web publishers measure where their traffic is coming from using an analytics package such as Google Analytics, Omniture or Core Metrics. These were good packages in the pre socialmedia world at helping figure out who was driving your traffic.
When my friend’s small business was struggling a while back, I suggested he add some socialmedia marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Socialmedia demands two-way communication, rather than outbound only. But don’t stop there.
Image via Pixabay After a frustrating meeting with a small business client recently who didn’t “have time” for socialmedia, I was surprised to find evidence on the Internet that up to one quarter of small business owners are still hesitant to invest time, money, and effort into a socialmedia strategy.
In a world where it’s easier to judge the immediate value of a business, I know that metrics like “time on site&# matter. The topic of socialmedia came up and one dial-in caller lamented the fact that all Silicon Valley was producing was silly socialmedia companies. SocialMedia helps change that.
that talked about a recent NY Times article When It Comes to Innovation, Geography Is Destiny. Reading the articles and the comments is probably worth it, but I personally think that the NY Times is overstating the advantage of being in Silicon Valley with a couple of exceptions. He has twenty years’ experience as a CTO.
The articles I cited there around finding co-founders suggests that Ben is on the money. Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles SocialMedia to Build Reputation and Reach Prospec.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
Im sure that many of you have read Guys article Ten Ways to Use LinkedIn. Matching Algorithm ► October (15) eLearn 2009 Presentation – Twitter Along Los Angeles Technology Connector – Kurt Daradics Online Business Networking Los Angeles SocialMedia to Build Reputation and Reach Prospec.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
Generalized email blasts and socialmedia ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on socialmedia or Yelp, you need to incent your clients to tell others about you and become your advocate.
This category encompasses a vast array of content, from emails and text documents to socialmedia posts. Precision and Recall Metrics: Define a process to assess the precision (the relevance of retrieved documents) and the recall (how many of the relevant documents were fetched). Strive for a balanced outcome.
A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).
A recent article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One new metric now commonly used is called the Net Promoter® Score (NPS).
Here are all the challenges he had to face in order to pull this off, watch this… And to see “Electrified” live in action, watch this… That’s what this article is about; how the impossible can be possible, but it takes a lot of perseverance and support to make it through the very difficult journey. vc , Liam Martin with Staff.
A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. One metric now commonly used is called the Net Promoter® Score (NPS).
Not only that, it has also improved how we communicate with others via our socialmedia networks, e-mail addresses and voice chats. He further stressed his point that smart consumers have experienced a convenient shopping experience–through online tools, socialmedia–and they will soon continue to demand for it.
First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. Once you create a small list of these queries, then you can start to formalize the ideas into specific metrics that you track daily. Aggregate metrics. Still metrics about traffic are not leads.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, socialmedia, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, socialmedia, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.
Noah has what I believe he called “Thank You metrics”. Remember as I stated in my article about how to get customers , a business is a solution to a problem. Now, almost 2 years later, they were right and I was wrong to be so stuck on my ghetto fabulous DIY MBA attempts. All because he has created value that people actually want.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, socialmedia, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, socialmedia, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.
Granularity and Consistency of Startup Metrics - SoCal CTO , March 11, 2010 Tim Berry has a great post on Why I Hate Those Huge Market Numbers tells us that he doesn’t like to see business plans with multi-billion market numbers used as the basis for projections. Not that it’s always a bad thing.
The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, socialmedia, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.
His work in socialmedia, e-Learning and Performance Support has won awards and has led him into engagements at many Fortune 500 companies including Credit Suisse, Royal Bank of Canada, Citibank, Lexus, Microsoft, Nissan, Universal, IBM, Hewlett-Packard, Sun Microsystems, Fidelity Investments, Symbol Technologies and SHL Systemhouse.
Natural language merchandiser Compare Metrics. It’s as subtle, yet important, as the distinction between “social marketing” and “socialmedia.” This article has been syndicated in partnership with SEO’Brien. Offline engagement platform EyeQ. Web based shipping service Ordoro. Texas and eTail.
This is only one of the ways socialmedia and other technologies are changing the experience of forming our views on election issues and choosing our candidates. The use of biological metrics and neuroscience in marketing is starting to expand to political research and campaign strategy-making.
That’s @MeganBerry to you, blogger and socialmedia expert, marketing manager of Klout.com. Metrics availability. Since then, I have written many detailed articles exploring, evaluating, and identifying areas of improvement for real products — along the components that make up Quick-UX. Not so bad. Performance.
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