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PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. Rather than directly explaining their value proposition with all the passion and heartfelt stridency that only an entrepreneur can deliver, they outsource this communication to a Public Relations (PR) firm. Sound crazy? Keep the Passion In-House. Thought not.

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Ten Rookie Startup Mistakes You Won’t Make

InfoChachkie

However, it is my hope that this article will help you avoid learning the following lessons the hard way. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! 1) Expect Independent Channel Sales Reps To Perform Missionary Sales. Public relations at a startup is a sales process.

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Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

free weekly Infochachkie articles! They also accounted for each paper and were often financially penalized for any papers which were lost , thereby developing strong internal controls. Wow, a simple contract, a statement of trust and viral marketing, three great lessons for young entrepreneurs. Through Rain, Sleet, Or Snow.

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In 15 Years From Now Half of US Universities May Be in Bankruptcy. My Surprise Discussion with @ClayChristensen

Both Sides of the Table

But while universities are developing online content they are not fundamentally disrupting leaning because the method of delivery is not a new business model. The numerator (return) encourages more sales, which is fine. “Online education is truly going to kill us.” He spoke about ROCE (return on capital employed).

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ConTraps Part III – Contract Traps Entrepreneurs Should Avoid At All Costs

InfoChachkie

This series describes how entrepreneurs can craft company-changing agreements with BDCs, while avoiding Kiss of Death contract provisions. If you haven’t already subscribed yet, subscribe now for free weekly Infochachkie articles! A detailed NRE budget will help you avoid becoming the BDC’s adjunct, outsourced engineering team.

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One of the Biggest Mistakes Enterprise Startups Make

Both Sides of the Table

This article initially appeared on TechCrunch. The era of VCs investing in successful consumer Internet startups such as eBay led to a belief system that seemed to permeate many enterprise software startups that hiring sales or implementation people was a bad thing. These are the lifeblood of your sales organization.

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Don’t Pay Bribes to Get International Expansion

Startup Professionals Musings

In a very recent international bribery case, Alcatel-Lucent decided to pay $137 million to settle charges that it paid millions of dollars in bribes to foreign officials to win and maintain contracts in Costa Rica, Hondurus, Taiwan and Malaysia. In practice that meant that we could once again focus on running our sales and service activities.