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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. My articles never appeared on Digg so I didn’t focus on it at all. But it wasn’t to be.

Marketing 379
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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. If they like the messages you are delivering in your blog, their efforts will more likely be complementary, committed, and more productive for your business.

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10 Marketing Lessons for Early-Stage Tech Startups

Both Sides of the Table

Because market is such a broad topic, I’m restricting these lessons to PR marketing (as opposed SEO, SEM, product marketing, etc.). My general rule is that it’s good to be stealth in the early days while you’re building your product and testing your market. It’s a buggy product but pretty damn cool.

Marketing 380
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Guerilla Marketing, Brad Feld Style

InfoChachkie

This article originally appeared on Forbes HERE. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible. If you have amazing products, the marketing of those products is trivial.

Marketing 233
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I have a very detailed article that covers stuff I won’t cover in detail in this post. Blogging is an important way to build an audience and also drive SEO traffic. But if you like this topic please consider reading the Mashable article. Don’t just write a carbon copy of what somebody else is doing.

Blogging 286
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The Power of Quora & Why Benchmark was Right to Pay Up

Both Sides of the Table

Fred talks about it here – he beat me to the punch because I always wanted to write about how awesome this is. articles and leaves. When Quora went into Beta and became the “hip product to have access to&# in Silicon Valley I felt compelled to play around with it. It’s an awesome implementation.

Blogging 301
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Why Your Marketing Campaign Sucks

Both Sides of the Table

This article originally appeared on TechCrunch. Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. So how exactly do you break out then?

Marketing 389