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SaaS Is Dead, Long Live Software

InfoChachkie

A version of this article previously appeared in Forbes. It’s high time we kill the term Software As A Service (SaaS) and call it what it is – software. You’re not a SaaS company, you’re a software company. You’re not a SaaS investor, you’re a software investor. ASP To SaaS To Software.

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SaaS Subcriptions Are Great – TranSaaSional Pricing Is Better

InfoChachkie

A version of this article previously appeared on Forbes. Software as a service (SaaS) is a popular business model because it facilitates the delivery of incremental value to customers, while allowing the vendor to adjust their prices over time. A hybrid of the SaaS model is emerging. Share and Enjoy.

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Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?

InfoChachkie

A version of this article previously appeared Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! When Expercity (creator of GoToMeeting, acquired by Citrix) was competing with Webex in the early days of screen sharing, Webex did something brilliant. Car Door Slam Features.

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How To Network With Really Busy People

InfoChachkie

A version of this article previously appeared in The Wall Street Journal. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! Prior to the digital age, high-profile people deployed brute force to screen out unsolicited, inbound communications. Old School Charm.

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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 A Band-Aid On A Gushing Artery. However, after the Internet 1.0

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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

I’m sure you’ve heard the meme that “email is dead” – if fact if you Google it you’ll find a long list of articles that will mislead you. The reduction in screen size has made the economic model of Internet advertising totally inefficient. This 1-minute video shows exactly what Invoca does.

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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

Although this is a core competency that must be honed over time, there is a cadre of SaaS hiring tools that the world’s leading tech companies deploy to their advantage. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! Rapidly and repeatedly hiring star employees is a competitive advantage.

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