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Forget Cash: What Will You Really Make At Your Startup?

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. I consistently remind my UC Santa Barbara startup students that for most people, money is not a sustaining motivator. They might start a venture with the money as a primary goal, but money alone generally isn''t an adequate catalyst. Poet Slamming.

Startup 200
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

A version of this article previously appeared on Inc. If you haven''t already subscribed yet, subscribe now for free weekly Infochachkie articles! To learn how other startups can emulate Divshot''s latest marketing win, I spoke with Michael Bleigh, the company''s Co-Founder and CEO. If it doesn’t come easily, don’t force it.".

Customer 153
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Don’t Let Your Startup O.D. On Cash

InfoChachkie

A version of this article previously appeared on Forbes. Raising too much cash, too early, can kill your startup. Startups should only spend their money on initiatives that deliver a discernible, measurable return on investment. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!

Startup 100
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

A version of this article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! John Greathouse: How did the Bones Brigade come together? He also shares his frank thoughts regarding his long-standing relationship with Stacy Peralta.

Marketing 100
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The 12 Laws Of Entrepreneurial Power

InfoChachkie

A version of this article previously appeared on Forbes. When I later learned that Mr. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! However, most of his rules are anathema to establishing a healthy startup culture. Given the book''s commercial success, I had high hopes.

Hollywood 227
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George Powell – Doing Well By Having Fun

InfoChachkie

A version of this article previously appeared on Forbes. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles! In 1978, George teamed up with 20-year old Stacy Peralta, a world champion skateboarder. George Powell is proof that you can do well by having fun.

Mentor 100
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This Philanthropist Is Winning Skirmishes With Poverty By Tapping Into An Inner City’s Entrepreneurial Spirit

InfoChachkie

However, far less attention has been applied to entrepreneurial philanthropy, in which a startup mindset and accountability is applied to issuing non-profit grants. Even the organization''s lexicon reinforces its startup mindset. If you haven''t already subscribed yet, subscribe now for free weekly JohnGreathouse.com articles!