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Influential Raises $5M For Influencer Marketing

socalTECH

Beverly Hills-based Influential , a developer of influencer marketing software, has raised $5M in a Series A funding, according to the company. The company says it has now raised a total of $9M. The company says its clients include Hershey's, Coca-Cola Company, NBC Universal, Nestle, General Mills and Sony Pictures.

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Flywheel Expands Across LA

socalTECH

Mobile taxi summoning app developer Flywheel is expanding its coverage area in Los Angeles today, saying that it will now provide coverage in Beverly Hills, West Hollywood, and Culver City as well as the Westside and the South Bay.

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LA-based Boulevard raises $27 million for its spa management software

TechCrunch LA

They spoke with salon owners in Beverly Hills, Hollywood and other trendy neighborhoods trying to get a sense of where software and services were falling short. Through those months of interviews the two developed the booking management and payment platform that would become Boulevard.

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ACTV8.me Wins WSOP

socalTECH

Beverly Hills-based ACTV8.me me , a developer of mobile, interactive applications for the television and entertainment market, announced today that it has linked with Caesars Interactive Entertainment , to produce an application for the World Series of Poker (WSOP). Financial details of the win were not disclosed.

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Myspace Sets Entertainment Head

socalTECH

Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. Myspace said that Mincheff will help lead internal production and entertainment efforts, developing original programming and content for the site.

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Digital LA - BIG Games Panel

SoCal Tech Calendar

Join the fun at our BIG Games fest including our panel on BIG video game titles franchises, food trucks, and the GameTruck, all at Beverly Hills Porsche! And play games in the pimped out GameTruck and try tasty treats from the Dim Sum Truck.

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RealD Files For Secondary Offering

socalTECH

Beverly Hills-based RealD , the developer of 3D movie projection technology, has filed for a secondary offering worth $242.16M. Stifel Nicolaus Weisel and BMO Capital Markets Corp. The firm said it is not selling any shares of its common stock, and will not receive any proceeds from the sale. Morgan Securities LLC.,