Remove fast-followers-i
article thumbnail

Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. initials take on meaning as follows: Zealots, disciples, and influencers. As I mentioned, this framework is powerful, but none of these elements are free. marketing is not zero marketing.

Marketing 127
article thumbnail

Why Your Startup is More Likely to Succeed if You’re Authentic and Passionate

Both Sides of the Table

In my Twitter bio is says that I’m “ looking to invest in passionate entrepreneurs ,” which almost sounds like I was just looking for a cliché soundbite to describe myself. Yet along with “authenticity” they are two of the key attributes I look for when I meet with companies I may consider funding one day.

Startup 419
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. initials take on meaning as follows: Zealots, disciples, and influencers. As I mentioned, this framework is powerful, but none of these elements are free. marketing is not zero marketing.

Media 95
article thumbnail

Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

If you follow the tech media you would be subject to a lot of narrative biases that are completely off base – and this includes the value of email and phone calls. It’s why the first company I ever invested in as a VC – Invoca – just announced a $20 million funding by Accel Partners. THE FULL STORY.

Email 339
article thumbnail

Startup Marketing Should Skip Traditional Advertising

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. initials take on meaning as follows: Zealots, disciples, and influencers. As I mentioned, this framework is powerful, but none of these elements are free. marketing is not zero marketing.

article thumbnail

The Right Marketing For A New Business Costs Least

Startup Professionals Musings

by Joseph Jaffe and Maarten Albarda, both experienced marketers working with new companies, as well as larger firms. initials take on meaning as follows: Zealots, disciples, and influencers. As I mentioned, this framework is powerful, but none of these elements are free. marketing is not zero marketing.

Marketing 100
article thumbnail

Interview: Naval Ravikant, Co-Founder AngelList and Co-Maintainer Venture Hacks

InfoChachkie

Investor in Twitter, Foursquare, DISQUS, and (by Naval’s own admission) “a lot of other companies you have never heard of”. I recommend you first review Dharmesh’s article and then listen to Naval’s thoughts. I recommend you first review Dharmesh’s article and then listen to Naval’s thoughts. That is the great constant.”.

Startup 273