What’s your story? Did someone else create it?
Berkonomics
MAY 23, 2019
If you are the largest company in your niche, you might want to define yourself by relative size, which connotes success and staying power. If you are the quirkiest of suppliers in your niche, you could create a campaign around your company’s counterculture. Sometimes it is best that you do it first. How do you define yourself?
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