make-it-work-the-real-story 
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). When to start PR? It super charges a business that is closer to product delivery.
Both Sides of the Table
JANUARY 26, 2013
One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. I think many board members (including VCs) were trained 10+ years ago when life was very different and their advice often comes from an outdated lens.
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Both Sides of the Table
JANUARY 23, 2011
There is obviously no black-or-white answer, but I’ve tried everything from working a large international agency, to hiring in-house people to doing it myself. You help them on stories, act as a source, develop real relationships, read their stories and eventually when you have news they’re more willing to have a conversation.
Both Sides of the Table
FEBRUARY 17, 2019
By the way, I don’t spell check my blog posts either. I just can’t make everybody happy. I understand that Adam Grant is a fairly popular professor at Wharton and has a book that some people loved called “Originals” (for me it interesting but not mind blowing, and I have some first-hand knowledge of some of its inaccuracies).
Both Sides of the Table
MAY 17, 2011
Having held all of the major operational functions of the fraternity I was ready for “real leadership.&#. I went to undergrad at UCSD, which is not a place known for its Greek institutions and my father grew up in South America and had know idea what a fraternity was. I still do. Easy peasy. He spoke on human terms. At a base level.
Both Sides of the Table
SEPTEMBER 13, 2009
Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Their post links to a great post by Jason Calacanis ( here ) on how to make the most of your booth experience at the show.
Eric Greenspan
MAY 25, 2010
Today, we don’t buy radio, we make it and we don’t just make it, we make it work. While my play on words may lead many of those that know me to chuckle, I’m very serious when I say we “make radio work.&# Our shows have Make It Work in their title, our call-in number is 877.MAKEITWORK,
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