Remove Blogging Remove Customer Remove Email Remove Yammer
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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. Great posts.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

Finally, a lot of people asking me about typos on my blog. Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. They have done 3 startups in the customer support space and one that wasn’t. Enter Xobni. It sucked.

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To the Moon!

Eric Greenspan

If you’ve ever received an email from me, you’d know that I always sign my emails with “to the moon.&# Borrowed from the Honeymooners, I’m shooting for the moon in my business venture. It’s a fun company, but customer acquisition is the biggest challenge we face. This week has been amazing.

Blogging 100
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Happy Anniversary Make It Work – 8 Years Today!

Eric Greenspan

From TweetDeck to Yammer, WordPress to Twitter, Google Adwords to Yahoo Search, Facebook to LinkedIn, throw in a little AllTop, MyYahoo, Outlook, Powerpoint, Quicken (had to pay some bills)…my head is spinning. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links.

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Happy Anniversary Make It Work – 8 Years Today!

Eric Greenspan

From TweetDeck to Yammer, WordPress to Twitter, Google Adwords to Yahoo Search, Facebook to LinkedIn, throw in a little AllTop, MyYahoo, Outlook, Powerpoint, Quicken (had to pay some bills)…my head is spinning. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links.

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Venture Capital Q&A Session

Both Sides of the Table

We also discussed how to deal with pricing in angel rounds and a strategy I advocated in my “social proof&# blog post , which is to price your initial angel round really low and get in the best possible angels as a way to get momentum in the company. Second – don’t send unsolicited emails to VCs.

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6 Tips for Building Relationships with Journalists

Both Sides of the Table

It got me thinking, which for me is always the sign of a good blog post. If you’re Yammer , Mint or RedBeacon (all winners) you’re knighted with wonderful coverage. Use the fact that you were on an anointed list to build credibility when you eventually approach journalists (and VC’s, customers, employees).

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