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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. A great opportunity for more visible networking. Great posts.

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Taming The Enterprise Texting Tiger, With TigerText's Brad Brooks

socalTECH

That''s why people tend to gravitate towards SMS messages, rather than something like email. How difficult has it been to get your customers to understand the exposure with SMS? Some of the first customers we had were in obstetrics. Having that support is a huge, important thing to unlock lots of growth in our customer base.

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This Week in Venture Capital – Episode 3

Both Sides of the Table

Assistly “Multi-channel customer support and management service&# – this is another industry I love and I specifically love the team at Assistly. They have done 3 startups in the customer support space and one that wasn’t. Collaboration in business starts and ends with email. Because email works!

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

RedBeacon was the 3rd winner (year 1: Yammer, year 2: Mint.com) – not bad company. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon.

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To the Moon!

Eric Greenspan

If you’ve ever received an email from me, you’d know that I always sign my emails with “to the moon.&# Borrowed from the Honeymooners, I’m shooting for the moon in my business venture. It’s a fun company, but customer acquisition is the biggest challenge we face. This week has been amazing.

Blogging 100
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Interview with Jon Ferrara, Nimble

socalTECH

Unfortunately, despite the wealth of Internet based tools for email management, web-based sales management tools, and more, contact tracking has been mostly an afterthought in the Internet age. CRM systems today don't do a good job of even integrating email, much less social. You have to BCC messages to even get them into the system.

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8 Ways Entrepreneurs Can Lead With New Work Models

Startup Professionals Musings

The new era of highly connected and interactive technology is changing not only how business employees interact with customers, but also how they interact with each other, and with their company. I am happy to see reports that young companies are in the forefront of these trends, on both the customer trends and the employee trends.