Blogging Customer Journal 
Both Sides of the Table
JANUARY 27, 2013
6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).
Both Sides of the Table
FEBRUARY 20, 2012
She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)
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Startup Professionals Musings
NOVEMBER 5, 2021
If you see a customer service problem hurting the company, step up proactively with a proposal to fix it. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers.
Both Sides of the Table
JANUARY 26, 2013
One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides. That used to be the standard.
Both Sides of the Table
JANUARY 23, 2011
You need somebody who REALLY understands your company, its customers and its competitors. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. Whether we like to admit it or not, PR drives behavior with customers, investors, employees and competition.
Both Sides of the Table
OCTOBER 26, 2014
Yesterday I wrote a post about The Silent Benefits of PR in which I pointed out that most young companies I encounter don’t fully grasp the benefits of PR because they are less measurable than product milestones or customer acquisition analyses (like CAC/LTV). It’s OK to push out extra ones on your website or blog.
Startup Professionals Musings
JANUARY 18, 2019
If you see a customer service problem hurting the company, step up proactively with a proposal to fix it. Not just degrees, but loading up on books, business journals, and blogs that your top executive favors. You attitude and the clothes you wear assert your authority to subordinates, peers, the media, and customers.
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