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Interview with Jamie Siminoff, Unsubscribe.com

socalTECH

To start off the year, we are publishing our first interview for the season with Jamie Siminoff , the CEO of Los Angeles-based Unsubscribe.com , an online service which helps you unsubscribe from unwanted newsletters and email lists. What lots of people do instead, is they use the spam button or delete button in their email platform.

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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Share and Enjoy.

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7 Rules for Savvy Customer Service Required Today

Startup Professionals Musings

Customer service has always been reactionary, meaning someone has to wake up and answer website email requests. It’s time to end the automated email responses with the “do-not-reply” address. It’s getting tougher and tougher to outsource this tone and technology to other cultures halfway around the globe.

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Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

As a last resort I outsourced and actually hired someone in India to remotely log into my computer during the night and correct all the errors from the scanned cards, which my in house team had processed earlier in the day. Once you’ve answered these questions go ahead and contact them in a short email. Blogs and Forums.

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How to Make a Real Social Media Customer Connection

Startup Professionals Musings

That means forget using interns or outsourcing this function. Don’t force customers to go offline to your customer support phone or email for resolution. You need insider “deciders” here. Be proactive and put on your listening ears. If these three million see no timely response, your problem can go viral (like United Breaks Guitars ).

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Are MBAs Necessary for Start-ups or VC?

Both Sides of the Table

I was reading Chris Dixon’s blog tonight. I came across this blog post about getting a computer science degree as the best degree for getting into venture capital or working at a VC-backed start up. Many MBAs took marketing courses but have never been on the front line of A/B testing, email campaigns or PR initiatives.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Some might be from banner ads and others may arise from an email campaign. . Direct Response Email and Newsletters – Although rightfully vilified due to the irresponsible actions of Spammers, targeted, opt-in email lists can be lucrative sources of customers. Such actions include sales, trials, leads, downloads, etc.

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