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Startup Professionals Musings
FEBRUARY 20, 2022
Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Startup Professionals Musings
AUGUST 5, 2013
Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Change the rules of operations.
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Startup Professionals Musings
MAY 19, 2019
Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Michael delivers field-tested guidance on how to create the core elements of great content for your announcement, your webinars, blog posts, Facebook contests, newsletters, Internet TV, and other initiatives. Lacks a sales angle.
Startup Professionals Musings
MARCH 16, 2014
In fact, the average spent by Inc 500 companies for sales and marketing expense continues to hover around 10% of overall revenues. There are many more, but these should get you started: Create a professional website and blog. A blog is critical, and essentially free (your cost is creating content). Marty Zwilling.
Startup Professionals Musings
MAY 14, 2017
Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Michael delivers field-tested guidance on how to create the core elements of great content for your announcement, your webinars, blog posts, Facebook contests, newsletters, Internet TV, and other initiatives. Lacks a sales angle.
Startup Professionals Musings
JANUARY 26, 2014
Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Michael delivers field-tested guidance on how to create the core elements of great content for your announcement, your webinars, blog posts, Facebook contests, newsletters, Internet TV, and other initiatives. Lacks a sales angle.
Startup Professionals Musings
JULY 6, 2012
Take your reputation online, utilizing social media, your website, and a blog to connect to clients and make strategic alliances. Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Maximize cash flow. Change the rules of operations.
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