Both Sides of the Table
NOVEMBER 16, 2014
Eventually you need a VP of Product to handle your product roadmap, a CTO for engineering leadership and VPs of sales, marketing & biz dev. Of if your VP Sales isn’t complaining about marketing she’s trying to get the function reporting to her. Do you hire more sales people? As CEO, do you step in? Engineering?
Startup Professionals Musings
DECEMBER 7, 2022
Too many entrepreneurs don’t know what to do at this point, largely accounting for a disappointing 50 percent of startups that fail in the first five years, according to InvoiceTracker. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.
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Startup Professionals Musings
FEBRUARY 20, 2022
Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Lacks a sales angle. Great content shouldn’t have any obvious marketing messages or sales pitches embedded inside of it.
Tech.Co
AUGUST 16, 2017
Finding potential customers continues to be a huge challenge not only for established marketing and sales teams but also for startup executives and solo entrepreneurs. You need to find lead gen tools that will convert leads, fill your sales funnel, and increase your revenue effectively. Webinar Software – ClickMeeting.
Startup Professionals Musings
MARCH 9, 2020
Too many entrepreneurs don’t know what to do at this point, largely accounting for that disappointing 50 percent of startups that fail in the first five years, according to Gallup. Others do far too little, assuming the viral effect and word-of-mouth will soon kick in, and sales will suddenly grow exponentially.
Startup Professionals Musings
AUGUST 5, 2013
Set up group meetings, sales presentations, and special promotions using webinars, webcasts, and podcasts, rather than travel and personal meetings. Break the mold of the “rigid job description,” and open the door for employees to be involved in sales, profit-generating actions, and idea development. But don’t worry.
InfoChachkie
JULY 26, 2010
Entrepreneurs can emulate de la Guerra’s strategy and make their adVenture appear far larger than reality and thus increasing its influence and market reach while discouraging competitive threats by creating an industry alliance. Revenue – We generated significant fees, over and above our product sales, from our members.
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