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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

I recently had the pleasure of spending an hour with Jon Steinberg, president of Buzzfeed , a company who focuses on helping media companies make their content go viral. Create something people can engage with – Examples include videos you can put your image into. Good comment community = viral blog.

Buzzfeed 354
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Entrepreneurs Now Start Hyperlocal Then Go Global

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. For example, EveryBlock lets you choose which types of information you want to get daily, weekly or “as it happens”.

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Entrepreneurs: Are You an Olympic Athlete or a Spectator?

InfoChachkie

This week the SBW2012 Conference in DC offers sessions geared for small businesses including a Social Media forum, Business Matchmaking, and Federal Contracting 101. Every small business owner who succeeds sets an example for those who go after them. The conference ends with the Champion Awards Dinner. It’s also infectious.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

We all read them to get a sense of what is going on in the world, peeling back layers of the old world in which media was too scripted. By definition, you read blogs. People often ask me why I started blogging. My suggestion is to blog about your industry. Blog on that topic. You know your blog topic.

Blogging 373
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Has Facebook Achieved What AOL Could Have A Generation Ago?

Tech Zulu Event

If you don’t know, Instant Articles are Facebook’s new way to natively load articles within the app using an adapted RSS feed. And if you’re paying attention, you’ll understand that this is their third push for native media consumption: first photos, then videos, and now written content. Nick Denton (@nicknotned) March 1, 2016.

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Smart Startups Think Global But Act Hyperlocal

Startup Professionals Musings

At first this was limited to news sites that concentrated on a segment of a community, like West Seattle, but the concept is now being applied to advertising and promotion sites, blogging sites, and even legal services sites. For example, EveryBlock lets you choose which types of information you want to get daily, weekly or “as it happens”.

Startup 94