Startup Professionals Musings

SEPTEMBER 3, 2017

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

They advocate investing in their new framework, where the Z.E.R.O. New products and startups often require a culture shift to drive acceptance, which can best be accelerated by zealots or a visible chief disciple, like Steve Jobs. As I mentioned, this framework is powerful, but none of these elements are free. Earned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 1, 2017

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 62

Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 27, 2012

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work.

Social Media 91

Social Media Media Metrics SEO 91

socalTECH

DECEMBER 27, 2017

This data is playing an increasingly important role in strategic planning and product development. In several cases, Association CEO’s are assessing strategies, products, & services as for profit executives do at global enterprises. The underlying premise is that in today’s marketplace “people no longer buy products or services.

Research 140

Research Organization Help Product 140

Both Sides of the Table

MARCH 6, 2015

If you want to understand the software trend that drove the creation of the seed-stage VC phenomenon I wrote about it that linked blog post but in short: cloud computing drove down the cost to create startups enabling a new category of investor. And some angels running around like Reid Hoffman & Keith Rabois. But not many others.

Venture Capital 150

Venture Capital Startup Invest Cloud Computing 150

Startup Professionals Musings

MAY 4, 2016

Investors and partners now look only for a framework of your business essentials, within the context of your opportunity, solution, and financials. Building a minimum viable product, with customer validation. Building your public image and presence should start even before product development, through your website, logo, and blogging.

Startup 61

Startup Social Media News Tool 61

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Bending over: How to sell to large companies - A Smart Bear: Startups and Marketing for Geeks , May 24, 2010 This is a guest post by Steve Hanov , who blogs about programming and startups.

Startup 248

Startup Venture Capital Conference Social Media 248

TechEmpower

FEBRUARY 13, 2013

Focusing on the metrics that ultimately drive the business, often the bottom line, has provided a reality check, a counter-weight to the desire to consume all new technologies. Imagine your prototyping is over, and you're building a production system. It's a fun and funny business to be in. Think of the money!

Web 200

Web Platform Technology JavaScript 200

SoCal CTO

FEBRUARY 13, 2013

Purpose of an MVP and Defining the Right MVP I've really not talked as much about this in my blog even though its hugely important. Investors my tell you that, but what they can look at your product on paper and tell what it does and they will understand if it can be built. Third party products are used appropriately.

Technical Review 338

Technical Review CTO Hire CTO Coach Software Review 338

SoCal CTO

APRIL 28, 2014

This is something I’ve explored several times already in my blog: Startup Founder Developer Gap Startup CTO or Developer Technical Advisors – Why Every Startup Needs Them Bottom line - for most startups, what they really need is a technical advisor or part-time CTO along with some development resources. That’s correct. It’s tough though.

Develop 280

Develop Development CTO Coach CTO Hire 280

Startup Professionals Musings

JUNE 15, 2016

It is search engines, web content, blogs, social media, e-mail direct, on one of many mobile-phone approaches? Every entrepreneur needs a strategy, and some metrics to measure what’s working and how much it costs. A digital marketing content path most often comes in the form of a blog, podcast, video, or newsletter.

Marketing 58

Marketing Startup Social Media Newsletter 58