Remove Blogging Remove Google Remove Organization Remove SEM
article thumbnail

Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. SEO is not placing ads, but tuning your website so that it is more highly ranked by Google, and featured in the first page of results, not in an ad beside the results. Cost per click (CPC). Marty Zwilling.

article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. When I first started blogging Digg was still at its peak. Rebelling is simply a form of snobbery. Look at Viddy & SocialCast.

Marketing 379
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many adds came through organic SEO? How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. of the people who click on Google paid links then your true cost to acquire is actually = $12 ($1.50 / 0.125). How many through affiliate deals?

Metrics 346
article thumbnail

Sales Kids With Grit – Web 2.0 Paper Routes

InfoChachkie

Understandably, the pricing has to be excessive to provide sufficient margin for the product’s producer and an adequate incentive for the non-profit organization. Search Engine Management (SEM) – Search marketing can be performed by anyone with a rudimentary understanding of Google AdWords. Copyright © 2007-9 by J.

Web 2.0 222
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unattributed – There is no such thing as organic customers. No one, including the engineers who work on Google’s constantly evolving search algorithms, fully understands how to reliably and consistently boost search results via artificial means. However, Search Engine Management (SEM) is not a “set and forget” exercise.

Customer 164
article thumbnail

Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. The reason one would accept losses is when they are investments in fueling faster growth. Let’s say you had a budget of $1,000 to spend on Facebook Ads and they cost you $100 each and you got 5 customers.

Metrics 150
article thumbnail

How to Solve the Biggest Frustration Marketers Have With Social

Both Sides of the Table

What you really want to know is which campaigns drove “bottom of funnel activities” such as: Purchases, newsletter signups, subscribers, comments and so forth in the same way you’d be tracking this on Google Analytics for your SEO / SEM campaigns, direct referrals, etc. Startup Advice'

Marketing 307