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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. Absofuckinglutely.

Blogging 373
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Facebook’s Biggest Mistake?

InfoChachkie

Everyone has an account and checks it multiple times a day, no matter how often people threaten to delete it and “de-wire”. While the web based version of Facebook has an abundance of display banners and advertisements littering every page, the mobile version has nothing of the sort. Facebook is the new crack. Yeah, right.

Netflix 191
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Be Careful not to be Penny Wise, Pound Foolish

Both Sides of the Table

Justyn Howard, founder of Sprout Social has a blog post that he’s written about his experiences of migrating from scrappy tools to more efficient ones (i.e. Using Balsamiq instead of SnagIt, Website Optimizer over just Google Analytics and FTP). Another area where founders sometimes spend too much time is accounting.

Startup 333
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

Let me just put this more clearly for you up front – the vast majority of the Internet is used for porn so every product has this use but you probably just don’t know about it: YouTube, Tumblr, Facebook, FaceTime, Skype and of course be very careful on Google Search without “safe mode” on. So get over it.

Snapchat 150
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. ask microsoft, aol/time warner & google]. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress.

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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. ask microsoft, aol/time warner & google]. Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere.