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8 Ways Blogging Can Supercharge Your Business Website

Startup Professionals Musings

I have found that publishing a regular blog can give you an edge in making all this happen. One of these is blogging, to let people know about your brand, provide links to supportive articles, and generate back-links to your content from other sites. Your blog followers will be your best customers.

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Search Engine Ranking Can Make Or Break Your Business

Startup Professionals Musings

If you sell widgets, and a user is searching for widgets, your ad will appear on the first page. This is NOT the same as or better than Search Engine Optimization (SEO). PPC is sometimes called “buying your way into search results.” Cost per click (CPC). Keyword research and budget forecasting.

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Many Websites Look Like Zombies to Google Search

Startup Professionals Musings

The solution is keeping your site alive and vital, and following basic search engine optimization (SEO) suggestions. Web sites that haven’t been updated in the last couple of years can’t possibly be alive. Contact related web sites that are well known, to request reciprocal links. Web page title tags.

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Start With a Business Blog as Your Website

Startup Professionals Musings

Blogging has come a long way in the past few years, from a social release for narcissists, to today’s required vehicle for promoting your business and gaining valuable online exposure, ultimately bringing in more customers. Here are some tips I’ve gleaned from experience: Make your blog your website. Anchor blog in your domain name.

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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Paid search engine ranking (PPC) is buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results when users search words imply an interest in your products. This is NOT the same as Search Engine Optimization (SEO).

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Interview with Sam Rogoway, Near Networks

socalTECH

The company is employing a network of documentary filmmakers and high quality, Hollywood production capability here in Los Angeles to produce small business videos in HD for the web and YouTube. We've also found that online video really helps with search engine optimization.

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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Search engine marketing is simply buying advertising for your business from Google or another search engine company. Their computers then cleverly merge your ads with search results only when users search words imply an interest in your products. Cost per click (CPC).

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