Viral Marketing And Word-of-Mouth Require Investment
Startup Professionals Musings
FEBRUARY 24, 2019
Think of a brand evangelist team online as people blogging about your product, or posting links to it in every forum. This means spending more money on search marketing (SEM) to make it look like the buzz is working. In a business plan these are only one of the many marketing campaigns which continue to rise in cost.
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