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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).

Blogging 309
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She hasn’t raised any venture capital. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. So Tracy began keeping a blog about … (what else?) She did her first tech startup after the age of 30. That may soon change.

Startup 363
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. They know that there some implicit legitimacy (rightly or wrongly) to your story since a VC just wrote you a $10 million check.

Startup 355
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Ostendo Raising Funds to Advance Virtual Reality Display Technology

Xconomy

Adding to the confusion, the most-recent MoneyTree Report on San Diego venture capital activity shows that Ostendo raised almost $10 million in VC funding during the second quarter. It’s unclear, though, if the $41.8 million disclosed in a July 14 filing includes $27.3M

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Henry Blodget Loves to Blog: The remaking of a disgraced Wall Street analyst

From the Venture Trenches

Henry Blodget , was once the darling of Wall Street covering Internet securities at Merrill Lynch’s and reporting on businesses such as Infospace, Internet Capital Group and Amazon. In 2002 Blodget’s salary was $12 million. Online, he said, he neither makes recommendations nor offers financial advice.”

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Henry Blodget Loves to Blog: The remaking of a disgraced Wall Street analyst

From the Venture Trenches

Henry Blodget , was once the darling of Wall Street covering Internet securities at Merrill Lynch’s and reporting on businesses such as Infospace, Internet Capital Group and Amazon. In 2002 Blodget’s salary was $12 million. Online, he said, he neither makes recommendations nor offers financial advice.”

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Don’t drink your own Kool-Aid (surviving TC50)

Both Sides of the Table

Tonight I was reading a good blog post ( here ) from Sean Powers with Alistair Croll on preparing yourself for the TC50 “bump” – the rise in traffic that a company gets from presenting at TechCrunch 50. Goldman release a report on us. DO capitalize on the moment in time while you’re still part of the news cycle.

Startup 310