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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” that they probably read the main tech blogs. The start of this series was, Should Your Startup Announce Funding ?

Blogging 309
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Citizen Journalism

SoCal Tech Calendar

Monday, July 13, 2009 -- SMCLA: Citizen Journalism: Social Media's Effect on How News is Reported and Consumed. the public at-large who may find themselves in a position to report the next big story. More and more people are turning to social media as the first place they look for breaking news. What does this mean for: a.)

Journal 100
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MediaLab acquires messaging app Kik, expanding its app portfolio

TechCrunch LA

It echoes the same message from Kik’s chief executive Tim Livingston last week when he rebuffed earlier reports that the company would shut down amid an ongoing battle with the U.S. In a post on Kik’s blog on Friday the MediaLab said that it has “finalized an agreement” to acquire Kik Messenger.

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How the Tech Giants are Adjusting to Working From Home

Tech.Co

The change will affect “nearly all” of Google’s 200,000 employees, including contractors and full-time workers, according to The Wall Street Journal , which first reported the news. In a blog post in May, Google announced it would begin reopening its offices from early July this year. Remote Working: What Is Twitter Doing?

Google 158
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. So Tracy began keeping a blog about … (what else?)

Startup 363
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. The problem is that this is publicly available information that can and will be scanned by journalists and reported. When you file, you must be prepared.

Startup 355
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Henry Blodget Loves to Blog: The remaking of a disgraced Wall Street analyst

From the Venture Trenches

Henry Blodget , was once the darling of Wall Street covering Internet securities at Merrill Lynch’s and reporting on businesses such as Infospace, Internet Capital Group and Amazon. Blodget says that “the key difference” between judging companies on Wall Street and in journalism “is that, on Wall Street, I was viewed as a financial adviser.”