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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

6 or 7 years ago when TechCrunch was at its peak market share (they are still strong but many more tech blogs have also popped up) there was a term for getting covered there called “the TechCrunch bounce.” But I also need to address the other side of my customer base – the people who fund VCs (they are called LPs).

Blogging 309
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

She hasn’t raised any venture capital. It represents the great majority of entrepreneurship and eschews the fairytale rags-to-VC-riches stories we so often read about in the press. So Tracy began keeping a blog about … (what else?) She did her first tech startup after the age of 30. That may soon change.

Startup 363
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Chris Sacca Retires from Startup Investing

L.A. Business Journal

Prominent seed-stage startup investor Chris Sacca announced in a blog post titled “Hanging up my spurs” on Wednesday that he has retired from venture capital investing.

Invest 174
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Save Your Spin for Someone Who Cares

Both Sides of the Table

Handling PR with VCs. This is part of my series on How to Raise VC but could equally be filed under Startup Advice more generally. Just notice how many VC emails you get after your TechCrunch article or after you were on stage at TC50. In your VC pitch your PR page should take no longer than 30 seconds – Wait.

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How Do I Feel About the Snap IPO Given I Didn’t Invest?

Both Sides of the Table

Every tech or major news journal in the country is preparing to write their Snap, Inc (creators of Snapchat, Spectacles, etc) stories and many of them seem to want a “How does it feel to have missed this investment story.” My job as a VC isn’t to beat myself up or any other partner up for the one deal we didn’t do. Mostly kidding.

Snapchat 214
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Should Startups Announce Their Funding?

Both Sides of the Table

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. They know that there some implicit legitimacy (rightly or wrongly) to your story since a VC just wrote you a $10 million check. ” Why?

Startup 355
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Here’s How to Do PR on a Budget

Both Sides of the Table

Contrary to popular opinion I actually believe crowd-funding is best used after seed capital or venture capital. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums. It’s OK to push out extra ones on your website or blog. Just don’t spam people.

Press 319