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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

This blog post originally appeared in serialized form here on TechCrunch. If you came here via a direct link you might want to check out the more detailed full version on my blog, which is here. Social Networks: Past, Present & Future. Suddenly we were all creating blogs on Blogger.com, Typepad & WordPress.

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11 Quick Tips to Get More Value out of Your Board

Both Sides of the Table

Management teams whisk through slides trying to get through a presentation to share how great things are going and they are eager to get through the meeting so they can get back to their real jobs. Yesterday I wrote a blog post about what the role of a board actually is. Your goal should be to have discussions with your board.

Tips 212
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Why Your Marketing Campaign Sucks

Both Sides of the Table

Creating awareness for your brand and products is one of the lifebloods of technology startups yet in a world where so many companies are being created it becomes difficult to rise above the noise. Ever notice how some companies tend to be in the press all the time and your big new product launch struggled for inches?

Marketing 389
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. Colony’s presentation is intriguing (and worth a watch if you have a few minutes) because I love to see when informed people make arguments that are different than you ordinarily hear (and different from my own views).

Web 355
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How to Minimize the Red Tape and Taxes of a Startup

Startup Professionals Musings

If you aren’t so sure, need something fast, or need to keep your costs low, then an LLC is the best legal and taxable entity to facilitate your startup. Here are the key steps: Form the simplest legal entity early to cover your efforts. Now would be a good time to see your lawyer or accountant if you need more details.

Startup 93
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Interview with Sean Rad, Founder, Ad.ly

socalTECH

One of the perpetual themes of the technology news sites and blogs this year has been fairly nonstop coverage of Twitter, the microblogging site. With Ad.ly, any Twitter user--ranging from your average Joe to a celebrity, can send a tweet on behalf of an advertiser, and get paid for doing so. Sean, thanks for talking to us.