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5 Tips For Startups To Win With Social Media

Startup Professionals Musings

Social media is so pervasive in today’s world that every entrepreneur believes instinctively that they know how to use it for their startup. Many soon find that what you do in a personal context doesn’t necessarily translate to your business, and measuring business value is quite different from measuring personal satisfaction.

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5 New Marketing Rules For Today’s Customer Generation

Startup Professionals Musings

New generations of customers respond better to the “ participative ” approach, where they get to provide input via social media and the Internet. You should be constantly trying new approaches via social media and online, and asking for feedback and input from influencers and customers.

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6 Key Principles For Inducing Customers To Buy Today

Startup Professionals Musings

Solis outlines the heuristics of social psychology that are key to building positive customer experiences today. These begin with the following Cialdini’s Six Principles of Influence , which consumers use to make decisions, buttressed by results from various social media surveys he references in the book: Social proof – follow the crowd.

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6 Suggestions For How To Begin Your Startup Lifestyle

Startup Professionals Musings

There is no standard course for this, but the answers are accessible online, if you know how to search, follow blogs, and interact with the relevant social media groups. Entrepreneurs should be monitoring online curator platforms and blogs. They do need the first few steps, and where to find the next steps.

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10 Keys For Responding To A Reputation Crisis Online

Startup Professionals Musings

I have to point out that the rest of the world looks for you online before visiting your business, finds talk about you on Yelp and social media sites, and what they see can make or break your business. Resist cancelling existing social media accounts. Adding more positives is the best way to mask negatives.

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7 Workplace Culture Dynamics That You Need to Support

Startup Professionals Musings

Studies have shown that work productivity is related to a happier work culture , and customer satisfaction and loyalty are also dependent on the culture. Use marketing, blogging, and industry conferences to get the message out. The stigma of a clunky desktop today can easily lower worker engagement and satisfaction.

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6 Keys To Thriving In This New Era Of Remote Services

Startup Professionals Musings

Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Just like consumers give top priority to peer feedback and experiences on social media or Yelp, you need to incent your clients to tell others about you and become your advocate.

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