Startup Professionals Musings

MARCH 16, 2014

It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. So what are some credible marketing and promotion steps you should consider for your startup? A blog is critical, and essentially free (your cost is creating content).

Marketing

Startup Professionals Musings

MAY 30, 2015

Image via Flickr by SideWages.com These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. A good start is a classic book on content marketing, “ Accelerate! ” Start creating content today.

Blogging

Startup Professionals Musings

JUNE 15, 2016

Digital marketing is the cost-effective place to start, utilizing the internet, mobile phones, display advertising, and other digital mediums. The challenge is where to put those limited resources of every startup, to get the biggest return for your investment. Simplification starts with a strategy to filter all initiatives.

Marketing

Startup Professionals Musings

JULY 22, 2012

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.

Search Engine Optimization

Startup Professionals Musings

OCTOBER 27, 2012

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. But most entrepreneurs don’t know where to start. Search engines and people love blogs these days. Start creating content today. Join the conversation with Community Forums.

Examples

Startup Professionals Musings

APRIL 24, 2019

You too can become an influencer through social media, videos and blogs, and people will follow you on what to buy, what causes to support, and who to vote for. Your influence level goes up when your offering is available for a limited time, or highly personalized to each customer. They were influencers before they were a brand.

Customer

Startup Professionals Musings

FEBRUARY 16, 2018

The market is changing so fast these days, and if you are not planning a solution today for tomorrow’s customers, you may be setting yourself up for failure and don’t even realize it. The alternative is to be into the mode of playing catch-up, which can cause you to make mistakes in execution, or even get there too late.

Customer

Xconomy

NOVEMBER 2, 2016

On Tuesday, Breg announced it will be getting an assist on the software side from Redox , a healthtech startup based in Madison, WI. Breg’s software allows them to see whether a device is available, and then scan its barcode once it has arrived at a practice and is ready for a patient to start wearing.

Startup

Xconomy

AUGUST 16, 2016

An obvious place to look for help is the venture community—Bruce Booth of Atlas Ventures pointed out in a recent blog that venture capital is doing well, and is positioned to do even better in the future. It is the hope of new blockbuster drugs that keeps government regulators at bay.

Product

SoCal Delicious

JANUARY 20, 2010

On CBS MoneyWatch: Why Debit Cards Are Dangerous BNET Business Network: BNET TechRepublic ZDNet ZDNet Members login Newsletters Site Assistance RSS Feeds Home News & Blogs Videos White Papers Downloads Reviews Popular Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0 Dion Hinchcliffe Get Enterprise Web 2.0

Web

Both Sides of the Table

JULY 13, 2012

Google, Facebook & Twitter all provide free services to end users and we eat them up. They are packaging you up into demographic and psychographic audiences – all the better to be purchased by brands trying to reach large niche audiences. More Calls in the Future: The premise of the article can be summed up in this quote.

Mobile