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Why Your Startup Needs a Sales Methodology

Both Sides of the Table

Like most startup entrepreneurs, when I began my first company in 1999 I had no formal sales experience. This is a very important to do when you first start a company. I’m going to set up the framework today and in future posts I’ll drill down into each area. This article originally appeared on Inc.com. Compelling Event.

Sales 393
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6 Ways To Get Credible Data To Support A New Venture

Startup Professionals Musings

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Peruse company reports from your business domain. Martin Zwilling

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Readz Launches Mobile Marketing Tools, Backed by $7.15M

socalTECH

Woodland Hills-based Readz , a new startup that is aiming to help marketers quickly create microsites, landing pages, white papers, and other content, said today that it has raised more than $7.15M in funding, and launched its products. Readz is led by Bart De Pelsmaeker. READ MORE>>.

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6 Keys To Sizing Your Market For A New Business Plan

Startup Professionals Musings

Perhaps that was once true, but in this age of the worldwide Internet, big data, and pervasive business intelligence in every industry, you can use the following steps to get the data you need with very little time and cost: Start your research with Google. Peruse company reports from your business domain. Martin Zwilling.

Marketing 157
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Real Startups Never, Ever Discount Their Prices

InfoChachkie

Avoid a simple pricing mistake which could sink your startup. However, habitual discounting at a startup is self-defeating, as it reinforces your customers'' proclivity to delay their purchases, patiently waiting for you to reduce your prices. Follow my startup-oriented Twitter feed here: @johngreathouse. Share and Enjoy.

Pricing 100
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USC Stevens On Tech Transfer: Understand Venture Capitalists

socalTECH

The institute said today that it has just published a white paper focused on helping universities to improve the spinout process, finding -- among other things -- that universities need to "get better at gathering, filtering, translating, and packaging new ideas."

USC 100
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10 Steps to a Memorable Website for Your Startup

Startup Professionals Musings

In the past, if your startup had a website presence, the company was credible by definition. Yet most startups I know experience the same shock of disappointment when they first open up their website to offer their “million dollar idea” product, and nobody comes. Set up an award, and show winners. People buy from people.