Remove Book Remove Competition Remove Marketing Remove Satisfaction
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6 Work Activities Are Required For Business Success

Startup Professionals Musings

After many years in business, I’m convinced that none of us has the strengths and interest in all the areas needed for success, including solution changes, finance, marketing, and operations. Trying to do everything is a sure way to maximize stress, lower job satisfaction, and minimize productivity.

Activity 108
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8 Ways To Increase Worker Buy-In And Customer Service

Startup Professionals Musings

Most businesses spend big money testing their brand logo, catchy marketing phrases, and demographics, but spend little time training and validating that their employees can and do deliver exceptional experiences to their customers. Gregg Lederman, in his classic book, “ ENGAGED!: They have to out-behave and outperform your competition.

Customer 123
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6 Ideas To Recover From Business Resource Challenges

Startup Professionals Musings

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. How entrepreneurs respond to these will become a larger and larger determinant of startup growth, competitive position, and success.

Resource 112
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8 Keys To Turning Your Company Into One That Matters

Startup Professionals Musings

How to do this right is illustrated well in a classic book, “ Matter: Move Beyond the Competition, Create More Value, and Become the Obvious Choice ,” by Peter Sheahan and Julie Williamson, PhD. Start with a market segment that you need to understand more deeply, and invest in the success of your joint customers.

Company 116
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6 Steps To Providing Exceptional Customer Experiences

Startup Professionals Musings

I remember the classic book, “ Driven to Delight ,” by Joseph A. Your competition is global, so today’s customers are demanding world-class service. Real stories are inspiring and more powerful than any executive or marketing messages, both for team members and potential new customers. Then let them apply their own input.

Customer 106
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6 Keys To Creating An Impressive Purchaser Experience

Startup Professionals Musings

Even businesses with highly specialized market segments will find it more effective and simpler to focus on who customers are as people, rather than the “what” of their demographic attributes. I found some excellent guidance on the specifics in the classic book, “ What Customers Crave ,” by Nicholas J.

Customer 131
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6 Ways To Transform Startup Constraints Into Benefits

Startup Professionals Musings

In reality, resource constraints should be seen by startups a competitive advantage, by forcing them to develop new markets, and to think differently and act differently than existing players. How entrepreneurs respond to these will become a larger and larger determinant of startup growth, competitive position, and success.

Startup 164