Startup Professionals Musings

AUGUST 21, 2013

These things change so fast these days that the primary role of the entrepreneur as CEO is to be the Master of Realignment. My perspective on this role is outlined in the book “ Rapid Realignment ,” by the experts in this space, George Labovitz and Victor Rosansky. Communicate, communicate, communicate. Marty Zwilling.

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Startup Social Media Entrepreneur Framework 94

Both Sides of the Table

SEPTEMBER 28, 2014

Let’s set up a framework. it is also the title of a fabulous book from Internet 1.0 In a world where the economy only heads in one direction (read: 2009-2014) most investors & entrepreneurs forget to pay attention to gross burn. Turns out like most things there are no simple answers. Gross Burn vs. Net Burn.

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Startup Company Companies .Net 383

Startup Professionals Musings

APRIL 1, 2017

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Ric Dragon, an expert in online marketing, in his classic book.

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Social Media Media Metrics SEO 62

Startup Professionals Musings

JULY 27, 2012

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn’t work. Due to the information overload felt by consumers today, marketing at the generic segment level no longer works.

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Social Media Media Metrics SEO 91

Startup Professionals Musings

MARCH 28, 2012

A while back, I wrote about the value of Michael Porter’s Five Forces framework for analyzing the competitive environment, and using every opportunity to highlight and emphasize your relative advantages, whether they be price, features, or bargaining power.

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Customer Custom Startup Organization 104

Both Sides of the Table

AUGUST 29, 2012

OnLive’s tried to build a direct-to-consumer model led by an allegedly maniacal CEO who in the end fired all of his employees with no severance and then tried to relaunch the business with a subset. And so they never got consumer adoption. 12:00 It seems like there’s a shift in the VC world to more ex-entrepreneurs.

Rustic Canyon 279

Rustic Canyon Venture Capital Southern California Userplane 279

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. If you’re a driver you need to Uber or Lyft to give consumers the confidence that you’re trustworthy. Enter the decentralized Internet. Same Airbnb, Upwork, Thumbtack and others.

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Course Startup Framework Marketing 280