Remove Book Remove Google Remove SEO Remove Writing
article thumbnail

Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. You might write a piece now and then that catches fire but there is nothing repeatable that would be useful for a business. Simply write a great book?

Marketing 379
article thumbnail

Angel Investing Skill 2 – Domain Knowledge

Both Sides of the Table

Lead investors and follow investors can both win equally but in each case you know why you personally are writing the check. It’s sort of like having an Encyclopedic history book before just launching your product and seeing whether anybody uses it. Oh, and he was acquired by and worked at Google. Connections.

Invest 288
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What I Would Look for When Choosing a VC – Knowing What I Know Now?

Both Sides of the Table

So I thought I’d write about out with what I would look for in a VC knowing what I know now and why. Most VCs are book smart. In fact, book smart can be a negative. SEO marketing vs. social marketing. Smart is simply not a differentiator. Think of web vs. mobile. Traditional software vs. SaaS. FourSquare.

article thumbnail

Should You Blog? (yes, and here’s how …)

Both Sides of the Table

Blogging is an important way to build an audience and also drive SEO traffic. I started with the hosted version and then migrated to an installed version so I could use Google Analytics and some other products. Don’t just write a carbon copy of what somebody else is doing. What should you blog about? That’s boring.

Blogging 286
article thumbnail

Small Business Marketing | Get Customers versus Get Leads

Tech Zulu Event

On the card I usually write the date, where I met the person, how I met them and what value I can bring to the table. A great example of a website displaying amazing social proof with client results is Killian’s Workshop for how to book commercials. The best place to find forums is Google. Search Engine Optimization (SEO).

article thumbnail

Interview with Milo Sindell, Knowledge Genie

socalTECH

If you're an expert in a certain technology--say, business process design--and have thought about publishing a book, this is a quicker, faster, and more comprehensive way to share it with the world. As part of your launch, we can integrate Google or Paypal payment options into the login page. But, it didn't seem scalable.

Geni 100
article thumbnail

Start With a Business Blog as Your Website

Startup Professionals Musings

Blogs help because sites that update data frequently get higher SEO rankings. Otherwise, your blog content will be indexed separately from your web site content, resulting in a lower overall Google rank. An informal writing style is generally recommended. You can repurpose your posts into articles, books and reports.