InfoChachkie
JUNE 3, 2013
John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. Saying, ''Hey, we want to pay you to write a book.’ And so the book came out. We wanted a book that was real. Here''s how they pulled it off. Let''s get real.
Both Sides of the Table
FEBRUARY 21, 2010
One of the investment themes I’ve been focused on in the past 3 years has been Performance-Based Marketing. When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. I covered that topic in my Twitter is RSS post. Thus, we click!
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InfoChachkie
AUGUST 6, 2012
As part of UC Santa Barbara’s Distinguished Lecture Series, serial entrepreneur, CEO Coach and Author Lex Sisney shared a preview of his newly released book, Organizational Physics: The Science of Growing a Business. Lex's new book, Organizational Physics , is compelling, as it applies the fundamental laws of physics to the world of business.
InfoChachkie
JULY 23, 2012
Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.
InfoChachkie
MAY 22, 2012
Step 1: The Person, Not The Firm – As Brad Feld and Jason Mendelson make clear in their book Venture Deals , entrepreneurs should identify specific venture partners, rather than target firms as a whole. Send them a private message via Twitter or Quora that contains a compelling link relevant to their investment focus. Prep Steps.
InfoChachkie
JULY 18, 2012
But later in 2011, new customers slowed, appointment bookings slowed and average appointment time dropped. Then, we got a verbal yes on a decent capital investment. • Facebook • Twitter • Delicious • LinkedIn • StumbleUpon • Add to favorites • Email • RSS. Of course).
InfoChachkie
JULY 9, 2012
Although estimates of Google’s total investment vary, the industry insiders I spoke with believe it exceeded $100 million. Better Ads – Product placement ads have been around since the 1800’s when notable novelists, including Jules Verne, were lobbied by business people to mention their products and technologies in their books.
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