driving-the-mouse 
Startup Professionals Musings
FEBRUARY 4, 2022
There are many others, like the classic book about Ratan Tata bringing out the Nano car way back in 2009 in India for less than $2,500. Even though the car was not a success for production reasons, the book “ Nanovation ,” by Kevin & Jackie Freiberg, still makes some great points. Lead the revolution. They are wired to win.
Both Sides of the Table
JANUARY 12, 2014
If you’re a technology startup you need to excel at product, of course. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Simplification drives adoption to a much broader base. It’s worth a quick read. This will fail.
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Startup Professionals Musings
MAY 4, 2019
There are many others, like the classic book about Ratan Tata bringing out the Nano car in 2009 in India for less than $2,500. Even though the car was not a success for production reasons, the book “ Nanovation ,” by Kevin & Jackie Freiberg, still makes some great points. The computer mouse, Tivo, and Teflon are examples.
Startup Professionals Musings
OCTOBER 25, 2019
In my experience as a business consultant, I find than most people still believe that technology drives business disruption. I first saw this approach outlined well in the new book, “ Customer-Driven Disruption ,” by Suman Sarkar, former A.T. I recommend creating new services and products for existing customers.
Startup Professionals Musings
APRIL 29, 2017
There are many others, like the classic book about Ratan Tata bringing out the Nano car in 2009 in India for less than $2,500. The book is titled “ Nanovation ,” by Kevin & Jackie Freiberg. Innovators have more than the vision; they have the drive to lead, and the focus to stay on target. Lead the revolution.
Startup Professionals Musings
JANUARY 5, 2014
There are many others, like the book I read a while back about Ratan Tata bringing out the Nano car in 2009 in India for less than $2,500. The book is titled “ Nanovation ,” by Kevin & Jackie Freiberg. Innovators have more than the vision; they have the drive to lead, and the focus to stay on target. Lead the revolution.
Startup Professionals Musings
NOVEMBER 30, 2012
There are many others, like the book I read a while back about Ratan Tata bringing out the Nano car in 2009 in India for less than $2,500. The book is titled “ Nanovation ,” by Kevin & Jackie Freiberg. Nanovators have more than the vision; they have the drive to lead, and the focus to stay on target. Lead the revolution.
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