socalTECH
FEBRUARY 26, 2013
Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. ReachSite helps provide search engine optimization, content optimization, and lead capture for companies, to help companies convert visitors into customers.
socalTECH
MARCH 21, 2017
Glendale-based ServiceTitan , which is developing software for helping plumbing, HVAC, and other service businesses manage their business, has linked up with search engine optimization (CSEO) provider Plumbing & HVAC SEO. ServiceTitan is led by Ara Mahdessian. ServiceTitan is led by Ara Mahdessian. READ MORE>>.
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Startup Professionals Musings
DECEMBER 14, 2013
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Their perception is your reality.
Startup Professionals Musings
APRIL 7, 2017
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Kristin Zhivago, in her classic book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Their perception is your reality.
Startup Professionals Musings
NOVEMBER 3, 2012
Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. Kristin Zhivago, in her book “ Roadmap to Revenue ,” makes the point that the selling system is broken, since sellers no longer sell the way customers are buying. Their perception is your reality.
Tech.Co
FEBRUARY 8, 2018
In Gary Vaynerchuk’s new book Crushing It , he begins by talking about his eight-year-old daughter wanting to be a YouTube star. I think of it as disrupting search altogether. Your search engine optimization doesn’t matter when the search engine doesn’t matter. That’s a big thing.
Startup Professionals Musings
JULY 2, 2012
Here are my key recommendations from her book: Get out of your marketing “comfort zone.” Tweak your product or service offerings. Make sales and customer service friendly. Use social media, search engine optimization, blogging, and mobile media. It says “I see you, I value you, and I want you.”
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