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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

As video commerce becomes the norm and entertainers, brands, businesses, and franchises of all sizes and stripes look to cut out the middle man, the array of services on offer from Maestro may be the scissors these entities need to cut the cord. . Sales, Sony Music Entertainment, in a statement. .

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Stem Snags $8M For Creative Payments Platform

socalTECH

Los Angeles-based Stem , which is developing a platform to simplify payments for musicians and other content creators, announced Wednesday morning that it has raised $8M in a Series A funding. Stem says it has created a financial platform that unifies and manages contracts, distribution, payments and data for artists and creators.

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Immersv Launches Virtual Reality Ad Platform

socalTECH

Los Angeles-based Immersv is launching a brand new, ad platform aimed at virtual reality content, the company is announcing today. Immersv is led by co-founder and CEO Mihir Shah. READ MORE>>.

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Scopely raises $340 million at a $3.3 billion valuation as gaming grabs investors’ interest

TechCrunch LA

. “What we are seeing is that there’s a significant appetite from public market investors to interactive entertainment as a category,” said Scopely co-chief executive Walter Driver. If we want to be the leading company in the space, we have to be capitalized like the leading the company in the space.”

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Croquet Connects With $2.7M For AR App, Game Development Tools

socalTECH

in a seed funding round, to go towards its development of tools to power apps and games for 5G and augmented reality (AR), the company said on Tuesday. The company is targeting its tools for use by multi-player gamed developers. A new, Los Angeles-based startup, Croquet Corporation has raised $2.7M in the seed funding.

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UTA Ventures Names Clinton Foy As General Partner

socalTECH

Los Angeles-based talent and entertainment giant UTA said this week that Clinton Foy will join the company's venture capital arm, UTA Ventures, as General Partner. Foy is a longtime fixture in the Los Angeles startup world, having most recently served as General Partner and Managing Director at Crosscut Ventures.

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Wrapbook Finds $3.6M For Film, Production Payroll Management

socalTECH

Los Angeles-based Wrapbook , a startup developing payroll, compliance, and insurance software for the entertainment industry, said it has raised $3.6M The funding came from Equal Ventures, Uncork Capital, Steve Sarowitz (founder of Paylocity), and 4S Bay Partners. in a seed funding round.

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