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Moonshots Capital Ramps Investment Pace With Lead On Two Investments

socalTECH

Los Angeles- and Austin-based Moonshots Capital , the venture capital fund led by serial entrepreneur Kelly Perdew, is ramping its investment pace, with the first two formal investments out of its new fund. seed funding in that firm. Moonshots also led the investment in New Knowledge.

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CerraCap Cares Invests In Aquagenuity

socalTECH

Costa Mesa-based impact-focused venture capital investor CerraCap Cares announced this morning that it has made an investment in Aquagenuity, a startup that provides real time information about water quality. Size of the investment was not announced. Nikki Arora and Sylvia Kim are General Partners at CerraCap Cares.

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Maestro nets $15 million for its interactive commerce, community and engagement tools for livestreams

TechCrunch LA

Making money on livestreams has never been easier thanks to a suite of tools from the Los Angeles-based startup Maestro , which just nabbed $15 million in financing to grow its business. “The third piece is a developer ecosystem,” Evans said. “We’re really copying Shopify, Squarespace for video or Shopify for video.

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On Funding?—?The Denominator Effect

Both Sides of the Table

On Funding?—?The The Denominator Effect I recently wrote a post about funding for investors to think about having a diversified portfolio , which I called “shots on goal.” The thesis is that before investing in an early-stage startup it is close to impossible to know which of the deals you did will break out to the upside.

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Perch Gets Funding From Citi Impact Fund

socalTECH

Los Angeles-based Perch, a startup which operates a service that lets users build their credit by paying for Netflix, Spotify, Hulu, and other services on credit, has scored an investment from financial giant Citi, via Citi's new Citi Impact Fund. Size of the investment was not announced.

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Upgrade gives hair stylists tools to market, sell custom wigs from one marketplace

TechCrunch LA

She worked on Wall Street as an investment banker for a few years in New York before returning to Houston with a job in energy. million last year, is among hair businesses aimed at women and people of color, like Rebundle , Morado and theCut , attracting venture capital dollars. The company, which raised $1.7

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Edlio Snags Investment for K-12 Education Software Acquisition

socalTECH

Los Angeles-based Edlio , has received a growth capital investment this morning, for its K-12 education and "community engagement" software, and in particular, acquisitions of other companies. The funding came from private equity investment provider LLR Partners. Size of the investment was not announced.

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