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Here’s Why a Booming Tech Market May Fool You into Thinking You’re Successful

Both Sides of the Table

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” ROI studies were published. It has been a good run.

Marketing 354
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When Should You Allow Exclusivity in Deals?

Both Sides of the Table

Between the mid nineties until 2007 wireless carriers around the world religiously protected the software that went on to phones and they guarded the end consumer relationship by controlling this software. So the value on the Internet went “up the stack” to portals such as Yahoo!, Excite, MSN and eventually Google.

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Top 29 Startup Posts May 2010

SoCal CTO

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. Through advertising or direct sales, these sites harvest intent. First off the two prezis and then the case study material (i used ERPLY as inspiration). Tech support is sales.

Startup 248
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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. For businesses like this, finding new ways to drive more of these high-value inbound sales calls is key. Who do you view as your biggest competition?

Marketing 209
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The Startup Guide To SXSW Panel Picking

Tech Zulu Event

Software Labs: Petri Dishes for Tech Innovation. Bootstrapping enterprise, marketing, Sales. . In 2009 my art blog www.johntunger.com earned $188,138 in gross sales from 205,839 unique visitors. Pedro Galván, Software Guru magazine. How UX and the Cloud are Transforming Software. Spencer Fry, Carbonmade, LLC.

Guide 69