Both Sides of the Table

JULY 21, 2014

Consumers buying through smart phones, travelers using the new, shared economy and businesses replacing old software with modern cloud-based solutions. In the software industry we’ve always had a term that’s a bit of an anachronism called “shelfware.” ROI studies were published. It has been a good run.

Marketing 354

Marketing Case Study Metrics Sales 354

Startup Professionals Musings

DECEMBER 11, 2015

They don’t realize that knocking competitors is assessed as a weakness and denying that you have any competition suggests there is no market for your solution. When comparing competition, don’t use fuzzy terms such as improved usability, faster, less expensive and more productive. Use real case studies and customer feedback.

Capital 63

Capital Competition Case Study Patents 63

Both Sides of the Table

JUNE 22, 2015

Between the mid nineties until 2007 wireless carriers around the world religiously protected the software that went on to phones and they guarded the end consumer relationship by controlling this software. So the value on the Internet went “up the stack” to portals such as Yahoo!, Excite, MSN and eventually Google.

Outsource Development 150

Outsource Development Startup Customer Custom 150

SoCal CTO

JUNE 9, 2010

Kathy Sierra at Business of Software 2009 - Business of Software Blog , May 4, 2010 "In the old days, getting customers was easy. First off the two prezis and then the case study material (i used ERPLY as inspiration). At best I think business plan competitions are a waste of time. You could just outspend.

Startup 248

Startup Venture Capital Conference Social Media 248

InfoChachkie

JULY 14, 2011

Who do you view as your biggest competition? Up until a few years ago most software companies used the ‘waterfall’ method of development that required lots of documentation (detailed marketing requirements specifications, functional and design specifications, etc.) You’re right. Click on Get Started to get into touch with us.

Marketing 209

Marketing Advertising Paid Search Startup 209

Tech Zulu Event

AUGUST 13, 2010

Software Labs: Petri Dishes for Tech Innovation. Pedro Galván, Software Guru magazine. How UX and the Cloud are Transforming Software. If you’re an entrepreneur or software ninjette who wants to make a full-time income from your web. Entrepreneurism / Monetization design, Recruiting, Software development. .

Guide 69

Guide Startup Venture Capital Entrepreneur 69