Both Sides of the Table

FEBRUARY 20, 2017

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.

Activity 164

Activity Conference Press Case Study 164

Both Sides of the Table

JULY 14, 2010

So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You have a marketing department with three people. They’re tasked with doing … marketing.

Startup 323

Startup Press Development Team Review SEM 323

SoCal CTO

NOVEMBER 17, 2009

Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. I'd rather invest time investing in social media to drive traffic to our site. My company and I are a perfect case study for the Tech Council affiliation. Love the minis!

Acquisition 170

Acquisition Custom Customer Ideas 170

Startup Professionals Musings

AUGUST 7, 2012

I see many startups who seem satisfied with a “me too” approach, building yet another social network or e-commerce site, rather than being truly innovative. He asserts that the problem is lack of inspiration, and he supports this with twenty years of real case studies from his own experience.

Case Study 101

Case Study Ideas Framework Entrepreneur 101

Startup Professionals Musings

MAY 15, 2011

I see many startups who seem satisfied with a “me too” approach, building yet another social network or e-commerce site, rather than being truly innovative. He asserts that the problem is lack of inspiration, and he supports this with twenty years of real case studies from his own experience.

Startup 94

Startup Case Study Ideas Framework 94

socalTECH

JUNE 1, 2009

How do people use the site? We've been doing case studies, and we've found that people don't want to be stuck with money and nothing to give. How long has the site been available? Eden Jarrin: We officially launched in fall, though the site has been up for a year. The other lesson I learned was with funding.

Startup 113

Startup Evite Organization Case Study 113

SoCal CTO

JUNE 9, 2010

He’d been working at a well-funded startup for about a year and had come to terms with the fact that the startup was really a pretty dumb idea. Through advertising or direct sales, these sites harvest intent. First off the two prezis and then the case study material (i used ERPLY as inspiration). I Be specific.

Startup 248

Startup Venture Capital Conference Social Media 248