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I went to a meetup yesterday that was on the topic of Internet Marketing / SEO / SEM. The meeting had a decent casestudy and some pretty good discussion around the room of different tools that you might consider using. Then the organizer went into a 20 minute sales pitch around his new training/coaching offering.
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer casestudies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. They’re tasked with doing … marketing. You get a lot of traffic – not always results.
In essence Muhammad thinks the “growth hacking” is a charlatan term for online marketing that consists of a bunch of everyday tasks that all online businesses should be doing: SEO, SEM, Content Marketing, Social Media, Referral Marketing, etc. “How many legs does a dog have if you call the tail a leg?
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a casestudy, i.e. Citrix, RIM, USC. However, as I read more about your focus, you are using these things in a slightly different way, i.e., not sure if SEO is as important. I recently posted about SEO for Startups. Great stuff!
So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer casestudies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. You get a lot of traffic — not always results. If you aren’t careful every PR team will measure inches over impact.
Tony is currently Founder/CEO for Eventify, an LA-based startup creating a venue marketplace, and Visible Factors, an SEO consulting company. and most recently Myspace, where he ran an online marketing team focused on SEO, social media, and paid traffic acquisition. Tony has previously worked for organizations like PayPal, Yahoo!
Such Search Engine Optimization (SEO) is modern-day snake oil. Cost Per Click (CPC) or Download (CPD) – As the name implies, advertisers pay only for clicks on its advertisements or when a user downloads its software, casestudy or whitepaper. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.
You can hear their story in the Kajabi casestudies. They even have what they call “Kajabi Flight Academy” a free video based training program on how to build a digital product that will sell. For instance Fuzzy Yellow Balls, all about playing tennis, made $450,000 using Kajabi in the past year.
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